Team
Meet Our Experts

Nick Nicholas
CEO - Athlete

Danielle Nicholas
Co-Founder- Athlete
Our Core Vaules
Determination
The drive to succeed, the commitment to excellence, and the relentless pursuit of personal bests, the mindset that athletes and high performers embody.
Resilience
Symbolizes mental toughness, the ability to bounce back from setback, and push through adversity.
Innovation
Cutting edge science-backed formulations and an unwavering commitment to innovating for better performance, energy, and recovery.
Vitality
Represents life force, energy, and sustained endurance helping athletes stay vibrant and highly active. Vitality ensures both the physical and mental energy needed to perform consistently
Excellence
A commitment to the highest standards of quality, performance, and integrity in everything we do, from our formulations to our customer service. We Will always go above and beyond.
Natural
Natural ingredients, emphasizing clean organic, and sustainable sourcing for all of our products. It's about fueling the body naturally without artificial additives.

